Why no one is interested in salespeople on LinkedIn

On LinkedIn, competition is getting tougher and tougher. Even 6 years ago, being on LinkedIn was quite frowned upon, especially for salespeople. Being present on LinkedIn was synonymous with being mercenary, unreliable, unstable, at risk... Times have changed. At the time, the reflex of Sales Directors was: “if my salespeople are on LinkedIn, I will have them poached and they will leave with their file”. Even if some still operate in this mode (there are more than we think), many sales managers have evolved significantly with the development of new digital tools and social networks.

For them, the problem is the opposite: “how can I ensure that my salespeople Email Data are present on LinkedIn and get the best profile from it?”. 3 reasons why salespeople don't interest anyone The use of social networks by salespeople as part of their commercial activity has a name: social selling. For 2/3 years, articles, conferences, training have multiplied. Demand is strong, but the time for social selling, which requires a real evolution of the relationship between salespeople and buyers, is not the time for the company.



Indeed, social selling requires time, a change of culture and is not necessarily compatible with activities requiring weekly or even daily reporting (even on long sales cycles and with multiple decision-makers we see expectations for daily reporting of from the sales teams. The demand for social selling training. After explaining the issues and impacts to the managers concerned, the demand evolves towards LinkedIn training: profile creation, profile optimization, commercial development, etc. This is a first step.