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Post by account_disabled on Mar 9, 2024 5:44:40 GMT
Where you can also find information on what to do and what to see, where to sleep and other services, here is an example of Content Marketing for destination marketing ! To learn about the many examples of successful content marketing we invite you to read our article: " Content Marketing: 14 Successful Examples ". Social Media Social media are useful for the first phases of the Customer Journey , here you can intercept a target audience , selecting them on the basis of interests, directing online sponsorships aimed at creating interest and curiosity about the brand or generally about the destination, in order to generate a lead and start the Customer Journey . Social media are also useful in the retention and lead nurturing Greece Telegram Number Data phase : even after conversion into a customer, the latter may be interested in knowing what additional services their favorite place in Cilento is being equipped with, what is planned in the area for the autumn season and if they still make those excellent Cannoli del Cilento in the local pastry shop. Newsletter and Email Marketing Email is still a very useful tool for content marketing in tourism. With the Newsletter you can do storytelling , distributing informative and engaging content that is useful for creating and maintaining a relationship with the lead/customer.  Email marketing is instead useful for commercial content , in the phases included in the BOFU , such as remarketing messages, personalized offers, and service emails, such as order confirmation, order delivery, check in and check out reminders , and useful information necessary for your stay, such as where to eat, what to visit, transport services, wi-fi connection, etc. Public Relations By Public Relations (PR) we mean the set of communication strategies and practices that aim to develop relationships , with the aim of putting the Brand in communication with institutions, partner companies and with the target customers. This includes relations with the press and with opinion leaders. |
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