Instagram marketing: Why do it? The advantages

It is well known, in the current social context, “Content is the king” . Bill Gates was right when, still in the early days of the internet, he described the world of the web as a place where he himself was the sovereign: the content. It is impossible to deny it: we live submerged by a huge amount of information, conveyed online in the form of images, texts, videos, GIFs and data. A situation that has been further increased following the appearance of social media, virtual places that encourage sharing and the creation of new relationships, without limits of space and time.


In particular, today, Instagram is one of the main platforms through which all this takes shape. In recent times, in fact, visual content has taken on a particular Hong Kong Telegram Number Data predominance . Users found themselves living experiences and describing them through images. However, companies have also begun to understand the great value that such a tool can have within their business strategies. This is why many wonder: how to market with Instagram? Let's see in detail, in this article, what is meant by Instagram marketing , what advantages the use of this social media as a communication channel can generate and how particularly effective its integration within a multi-channel plan can be.



Instagram marketing: what it consists of and how to do it Instagram is, today, one of the most used social platforms by online users. Launched in October 2010, it was later purchased by Facebook, the company that currently owns it. What characterizes and makes this tool distinctive, compared to others, is that it was designed as a place for sharing and instantaneous diffusion of experiences , in the form of visual content . This social network, in fact, has led to a reevaluation of the role of images as a high-value means of communication, capable not only of making people feel emotions , but above all of telling stories .