B2B BUSINESS KPIS ACCORDING TO LINKEDIN

Success in digital marketing for those involved in B2B depends on the constant analysis of the performance of communication activities. Last week we looked at the top 5 KPIs for B2B businesses according to LinkedIn . In this article we will look at the second part of this list of fundamental metrics! March 2 photo 6. CONVERSION RATE “ Conversion ” is the action you want a user to take. This is something tangible like a purchase, subscription or download. The Conversion Rate is calculated by dividing the number of visitors to a page/users of content by the number of conversions that have occurred. This metric is fundamental for understanding the practical performance of your communication activities because it shows the percentage of users who carry out the action of interest among those you have intercepted. 7. COST PER LEAD (CPL) For many B2B businesses, purchasing is not such a simple and straightforward action.



Often there is a phase of acquaintance Chinese Europe Phone Number List between the potential customer and the company, so it is necessary to collect the user's contact information. The user who leaves his data and shows interest is a lead. Like CPC , CPL is an important metric for understanding the performance of a communications task. The goal should be to lower the Cost per Lead as much as possible while maintaining a high quality of incoming contacts. Furthermore, the CPL should be significantly lower than the revenue generated by a sale. 8. CONVERSION RATE FROM MQL TO SQL In B2B companies that use structured communication, a distinction is made between the user who receives marketing actions (Marketing Qualified Lead, or MQL) from the user who is ready to receive a commercial proposal (Sales Qualified Lead, or SQL).





The MQL to SQL conversion rate helps you understand whether marketing activities are correctly accompanying users in their phases of the Buyer's Journey. This KPI tells you if you are generating real business opportunities with your communication. 9. CUSTOMER ACQUISITION COST (CAC) The customer acquisition cost is a metric that allows you to understand if your communication is efficient in generating new revenue. It is calculated by dividing the total expense by the number of customers acquired. This data cannot perfectly take into account all the marketing activities carried out, especially if they are branding and long-term, but it gives a general KPI to understand your communication effectiveness.