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Post by account_disabled on Jan 27, 2024 4:51:36 GMT
Interim conclusions So, the segmentation funnel looks like this: Divide and conquer: all about types of market segmentation and tips for effective work The infographic shows exactly how the hierarchy is built and which types of segmentation are primary in it and which are secondary. It should be noted that the number of levels can be unlimited. Each subsequent level deepens the information from the previous one and provides a clearer understanding to the audience.
Among the criteria by which each type of segmentation Buy Bulk SMS Service must be carried out are the following: Demographic: gender, age, income, education, social status. Behavioral: what situation the product solves, the situation of purchasing and consuming the product, the intensity of consumption. Geographic: city, country, region of residence. Psychographic: lifestyle, motivation, values, other personal factors. Read also :
Types of clients: what they are and the strategy for working with each of them Other Types of Market Segmentation In addition to the above types, there are several more ways to segment the market. They are located outside the hierarchy, but are still important. Among them: Cost segmentation . Provides for dividing the market based on the “transaction value” of customers, namely how much they will spend on the company’s products.
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