How to promote your business online on a limited budget

Every company dreams of successful promotion, but not everyone has enough funds for this. Now lack of experience and money is not a death sentence. Read about a new project aimed at developing small and medium-sized businesses in Ukraine and its online promotion. Reading time: 8 minutes Alone in the field is not a warrior: searching for partners How to choose a suitable business party How Netpeak Cluster works What does the project give to community members? There is a stereotype: “good marketing is expensive marketing,” and this is true. To promote their brand, companies have to choose one of two things: develop specialists within the company, or turn to an agency.


In the second Fax Lists case, it is really expensive and is due to the fact that a team of specialists will work on promoting the brand. Due to the high cost of such services, small companies refuse professional online promotion. If you want to increase sales and get new clients, but you simply don’t have the funds to pay for an agency’s services, your option is to start working on an advertising campaign yourself. Yes, this will require a significant investment of time and nerves. But you will understand from your own experience why Internet marketing is so expensive, but in demand.



Alone in the field is no warrior : searching for partners At the initial stage of online business promotion, almost everyone is faced with a lack of experience and knowledge. Ideally, to take the first step, you need a partner - a person who will go through all the stages of learning the basics with you. It’s even better if the third member of your community is an experienced specialist who is ready to help with advice and point you in the right direction. Where to find such people: Business cluster. These are associations in which entrepreneurs can exchange experience and skills, provide and receive discounts from each other, together look for suppliers of materials or equipment, and recommend each other to their clients.